🧠 Food Is More Complex Than a Score
A single number can't capture whether something belongs in your diet — or if your diet as a whole is balanced. Spotted helps shift the focus away from "good" vs "bad" products toward understanding your eating patterns over time.
🧪 Track the Ingredients, Not Just the Macros
Calories and sugar tell you something. But not everything. We believe food tracking should include what kind of ingredients you're eating — emulsifiers, colours, sweeteners, gums — and how much of your diet is ultra-processed overall.
🌀 Food Products Change — You Deserve to Know
The same product can exist in multiple forms, with different ingredients or nutrition, even if the branding and barcode stay the same. Spotted keeps track of these product variants to give you more accurate, transparent information. More about product variants
🌍 Let's Talk About What's Actually Ultra-Processed
Deciding if a food is ultra-processed isn't always obvious — even with ingredient lists. That's why we believe in discussion, not dogma. Spotted creates space to question, explore, and refine how we classify and understand food.
🤝 Find and Share Better Choices Together
What do you eat instead? Where do you find it? Spotted makes food discovery a shared experience — helping you and others spot alternatives that are less processed, more transparent, and available in the real world.
